You can spend all the time in the world crafting the greatest looking website with the most beautifully written copy. Saturate the paragraphs will all the right keywords. Create impactful graphics and include amazing images. All of it is meaningless if you are not...
One of the fastest and easiest ways to drive visitors to your website is through social media advertising. Ads on Facebook and Instagram look just like regular posts. In many cases, people clicking on them don’t even know they are clicking on an ad. The real benefit,...
Marketing your product or service online is different from other types of marketing. First, because you are not face to face with your customer, you have no idea who you are marketing too. Every person is different. Some site visitors will spend the time to read your...
In my last article, I review 5 advanced ecommerce storefront features that I feel every website should be using to increase sales. I classify an “advanced feature” as any website or storefront function that goes beyond the basic shopping cart and checkout system which...
Business owners today have access to some incredibly powerful website design and ecommerce tools. With the help of an experienced developer, any small business can conceivably create a fully functional online storefront that rivals the largest companies in a few...
One of the first steps in creating a website is to define ahead of time how you will determine success. Every website, existing or new, will define success differently. Are you trying to sell a product directly on the site? Do you want the site visitor to click call...
We’ve just launched a new service. I’m always looking for ways to help small businesses in Hawaii better market their products and services, to a local, national and international audience. One of the fastest growing trends in the marketing and advertising industries...
If you’ve taken the time to create a website for your business, you really have nothing to lose by putting a little bit of effort into optimizing that site for search engines. Search engine optimization is the process of tweaking your site to get better placement...
One of my favorite website features is split screen image comparisons. This is great for anyone who wants to feature before and after images of work their business has done. It’s compact in the amount of screen real estate it uses and brings a level of interactivity...
Self-hosted ecommerce websites are sites that you, the business owner, builds or hires a developer to build, and placed on a dedicated or shared hosting environment. The other option for ecommerce sites is to go with a hosted option, but self-hosted options give you...
