One of the first steps in creating a website is to define ahead of time how you will determine success. Every website, existing or new, will define success differently. No matter the goal, there are features you can add that have been proven on hundreds of other...
We’ve just launched a new service. I’m always looking for ways to help small businesses in Hawaii better market their products and services, to a local, national and international audience. One of the fastest growing trends in the marketing and advertising industries...
If you’ve taken the time to create a website for your business, you really have nothing to lose by putting a little bit of effort into optimizing that site for search engines. Search engine optimization is the process of tweaking your site to get better placement...
One of my favorite website features is split screen image comparisons. This is great for anyone who wants to feature before and after images of work their business has done. It’s compact in the amount of screen real estate it uses and brings a level of interactivity...
Self-hosted ecommerce websites are sites that you, the business owner, builds or hires a developer to build, and placed on a dedicated or shared hosting environment. The other option for ecommerce sites is to go with a hosted option, but as I outlined in another...
A basic ecommerce website shows customers a list of products sorted into categories, displays product descriptions, and prices, and allows customers to securely transmit billing, shipping, and credit card information to the store owner. That’s all fine, but if you...
I am often contacted by customers who already have a working ecommerce website, but are wondering why they are not getting any sales. What I normally find are sites that look beautiful, but are confusing and disorganized. Ecommerce shoppers have become sophisticated...
By far the most requests for website quotes that I get are from small business owners who want to develop sites that allow them to sell products online. Back when I started in the industry in the early 2000s, ecommerce was not necessarily an easy thing. There were a...
In website design, our basic design goal revolves around the need to capture our audience within 8 seconds or less. On social media, you probably have less than that to convince a user to stay on your page or post to dig for more information. Think about it; how fast...
Social media should take some role in your overall marketing strategy. Most business owners I talk to don’t want to talk too much about social media. They are thinking about the time and commitment it will take to learn new things and manage their accounts. I think...
