You can spend all the time in the world crafting the greatest looking website with the most beautifully written copy. Saturate the paragraphs will all the right keywords. Create impactful graphics and include amazing images. All of it is meaningless if you are not...
One of the fastest and easiest ways to drive visitors to your website is through social media advertising. Ads on Facebook and Instagram look just like regular posts. In many cases, people clicking on them don’t even know they are clicking on an ad. The real benefit,...
Marketing your product or service online is different from other types of marketing. First, because you are not face to face with your customer, you have no idea who you are marketing too. Every person is different. Some site visitors will spend the time to read your...
In my last article, I review 5 advanced ecommerce storefront features that I feel every website should be using to increase sales. I classify an “advanced feature” as any website or storefront function that goes beyond the basic shopping cart and checkout system which...
Business owners today have access to some incredibly powerful website design and ecommerce tools. With the help of an experienced developer, any small business can conceivably create a fully functional online storefront that rivals the largest companies in a few...
We’ve just launched a new service. I’m always looking for ways to help small businesses in Hawaii better market their products and services, to a local, national and international audience. One of the fastest growing trends in the marketing and advertising industries...
Self-hosted ecommerce websites are sites that you, the business owner, builds or hires a developer to build, and placed on a dedicated or shared hosting environment. The other option for ecommerce sites is to go with a hosted option, but self-hosted options give you...
A basic ecommerce website shows customers a list of products sorted into categories, displays product descriptions, and prices, and allows customers to securely transmit billing, shipping, and credit card information to the store owner. That’s all fine, but if you...
I am often contacted by customers who already have a working ecommerce website, but are wondering why they are not getting any sales. What I normally find are sites that look beautiful, but are confusing and disorganized. Ecommerce shoppers have become sophisticated...
By far the most requests for website quotes that I get are from small business owners who want to develop sites that allow them to sell products online. Back when I started in the industry in the early 2000s, ecommerce was not necessarily an easy thing. There were a...
