Apr 19, 2018 | Web Design
One of my favorite website features is split screen image comparisons. This is great for anyone who wants to feature before and after images of work their business has done. It’s compact in the amount of screen real estate it uses and brings a level of interactivity...
Mar 13, 2018 | eCommerce, Online Marketing
Self-hosted ecommerce websites are sites that you, the business owner, builds or hires a developer to build, and placed on a dedicated or shared hosting environment. The other option for ecommerce sites is to go with a hosted option, but as I outlined in another...
Dec 14, 2017 | eCommerce, Online Marketing, Web Design
A basic ecommerce website shows customers a list of products sorted into categories, displays product descriptions, and prices, and allows customers to securely transmit billing, shipping, and credit card information to the store owner. That’s all fine, but if you...
Nov 1, 2017 | eCommerce, Web Design
I am often contacted by customers who already have a working ecommerce website, but are wondering why they are not getting any sales. What I normally find are sites that look beautiful, but are confusing and disorganized. Ecommerce shoppers have become sophisticated...
Sep 20, 2017 | eCommerce, Online Marketing, Web Design
By far the most requests for website quotes that I get are from small business owners who want to develop sites that allow them to sell products online. Back when I started in the industry in the early 2000s, ecommerce was not necessarily an easy thing. There were a...
Aug 22, 2017 | Online Marketing, Web Design
In website design, our basic design goal revolves around the need to capture our audience within 8 seconds or less. On social media, you probably have less than that to convince a user to stay on your page or post to dig for more information. Think about it; how fast...
Jun 12, 2017 | Online Marketing
Social media should take some role in your overall marketing strategy. Most business owners I talk to don’t want to talk too much about social media. They are thinking about the time and commitment it will take to learn new things and manage their accounts. I think...
Apr 11, 2017 | Online Marketing, Web Design
You’ve watched videos on YouTube, so you already know what video marketing and advertising is all about. What you may not realize is that YouTube is the second largest search engine after Google itself. More people search for content such as products and reviews on...
Mar 13, 2017 | Online Marketing, Web Design
Social media is changing online advertising from a passive medium where business speak, and consumers passively listen, to a more interactive process. The challenge for businesses is the time it takes to manage that interactivity. Another concern that businesses have...
Feb 21, 2017 | eCommerce, Online Marketing
Search marketing places paid advertisements directly into the results of a search on Google, Bing or other search engines. The great thing about this type of advertising is that you pay only for clicks. In a newspaper, you pay for an ad whether anyone looks at it or...
